Small business advertising
Almost every company needs certain printed articles, or if you prefer printing. Leaflets, banners or posters are the main means of advertising for many companies, especially for local and small ones.
Well designed leaflets or business cards can attract many customers, and badly made to scare away and discourage our brand, company or product. Therefore, it is necessary to pay special attention to the quality of these materials, also in terms of technology of doing these things in the printing house.
Printing at printing plants and printing plants
Paints, inks, paper, toners, foils and other consumables - these are things that can not be missing from printing plants. They are ordered wholesale and also consumed in bulk. For each order, the production costs are optimized, and the appropriate technique and type of printing is selected.
Graphic designers, DTP operators and printers deal with this. They are responsible for the quality of the printout and as soon as something is wrong they are the first to be targeted by the dissatisfied boss. Their work is quite hard and I have to admit that you have to really have a fuss to do it. Work after hours, maximum focus and responsibility - definitely not work for everyone.
Why do we need standards?
Standards in every industry and business are important. Imagine that we buy a monitor and its input does not match our video card, even though it has the same type. That's why certain standards apply.
In polygraphy and graphics, such standards also exist - appropriate definitions of CMYK colors - key for the appropriate color reproduction. Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible. Without standards, even leaflets could be completely unreadable and even repulsive.